There are actually 11 tips for publishing on social networks. All digital marketing strategies should include posting on social networks buy facebook comments. And it must be done by publishing with a strategy, with objectives, with a defined audience and knowing the rules that each social network has established. In addition, you should seek to generate “conversation” and “interaction” with your audience.
What makes social media unique is the power of a two-way conversation. But there’s a lot to consider before tweeting or posting about your brand. One way to learn more about each social network is to understand its mission, its vision and its objective and for that we recommend reading “ What to post on each social network ”. But in addition to that understanding, we recommend that you review these 10 tips to publish on social networks with better results.
- Create a publishing strategy
You should also make sure that your social media publishing strategy is not isolated. Ideally, all channels operate in harmony and complement each other rather than operating separately. Avoid having separate goals and practices for Facebook, Instagram, LinkedIn and any other social networks. Instead, focus on the business goals you are pursuing so that posting on social media contributes to achieving those goals.
- Synchronize your networking calendar with the rest of the strategy
You can create a few different marketing calendars for general campaigns, advertising, content , and more. Your social media posting schedule works best when it aligns with other marketing goals. First you must achieve interconnection between all your networks and then with the rest of the channels. By syncing messages well across all channels, customers will see a unified message from your brand no matter where they connect with you. Do not operate social networks as a silo, isolated. Integrate them into the complete business strategy.
- Respect the rules of each channel
A smart social media manager understands that posting on social media must follow each social media’s own rules. Even if you want to share the same content on multiple networks (such as product ads), be sure to use each social network as defined by that network. Follow their rules. For example, a tweet for a Facebook post should be no less than 280 characters and can contain a larger image size than an Instagram post.
- Follow the approval processes
Before you start posting on social media, you need to decide who can add content to your social channels and when, who creates it, who reviews it, and who authorizes it. Having a protocol helps avoid situations like two people posting different things at the same time. This is more important in organizations with more people. For this, a Digital Brand Manual that includes these definitions and these protocols is important.
Some social networks , like Facebook, allow you to set permissions, while others require the use of a third-party tool. However you do it, strategically plan your approval hierarchy to ensure your organization has adequate auditing and security.
- Mobile Friendly
Today mobile devices are where social networks are consulted the most. When you post content on social media you expect consumers to respond, whether by clicking, purchasing or sharing. Make sure you include calls to action that look and work on your mobile device. You should always check if this works on all devices. Ease of use is the key. Make it easier for people to access content on their phones, this will help you stay on your profile longer.
- People are on networks 24 x 7
You may work from 9am to 6pm Monday to Friday, but your audience is global, spanning time zones around the world, and most of them view their social media outside of work hours. Think about all the times when you check your Facebook feed or watch a YouTube video on nights and weekends. Posting on social media outside of office hours helps you stand out when many other brands don’t.
- Publish following your metric
Everyone will have opinions to advise you on the best times to post on social networks: There are hundreds of articles that will give you sophisticated graphs on posting days and times. But only you have the data to get it right. Use the metrics of your networks. Experiment and develop your own strategy
- New campaigns
One of the biggest benefits of a good social network is the opportunity to test new writing and concepts with that audience. Experiment with different titles and post types to find content that may be useful. When posting on social media, metrics will be your guide. Review the content on your networks that you share the most, measure it, correct it, change it and keep trying until you find the content that delivers the best results.
- Use tracking URLs
Follow URLs are a great way to demonstrate social media return on investment (ROI) . When posting on social media , make sure the links you use have a tracking code built in and that you have software that tracks each link. This code will be fed back into a database that will allow you to track which social networks generate the most traffic and purchases. When it comes to testing social media ROI, it is very important to measure the efficiency of each link.
- Narrow down 1-on-1 interactions
For some, posting on social media is all about talking about your brand, your products, and your company. It becomes a publication that only sounds salesy. If you do this, you will get very little interaction with people. When people review your published content, they should see a mix of content they’re interested in that helps others as well as sharing your own story. You will have a larger audience and better impact if you take the time to interact on a personal level.
- Lean on a marketing automation platform
With so many networks and so many segments to which communication must be personalized, it is no longer so easy to do it by hand and for them there are marketing automation platforms that allow you to do efficient and focused work so that each contact, prospect and Potential client feels that you are speaking to them personally. In addition, a marketing automation platform helps you maintain consistent communication between networks, email campaigns, blog articles and all communication channels, not to mention that it can give you very precise metrics for each of your efforts.