Let’s look at 5 tips to promote your law firm. Very specific, to help you with marketing in your law firm: this is what I propose in this article.
The summer holidays are ending and you are surely beginning to reflect on the beginning of the new legal year and the good resolutions that could be taken to energize it. As you have read my previous articles with interest and determination, you are convinced that your company cannot do without a marketing and communication strategy. Therefore, here are 5 tips that you can easily adopt and share with your partners and see your client portfolio improve thanks to support in marketing, communication and business development legal separation attorney.
5 tips to promote your law firm
Tip #1: Write and share your action plan.
You have periodic meetings with partners during which you analyze the future of the firm. Very often, strategic axes remain pious hopes and are not translated operationally.
To avoid stopping in the middle of the road, set up a follow-up to share your action plan . Several means are at your disposal: a Powerpoint presentation that will be updated at each associate meeting, a simple Excel file with columns to fill in as actions are carried out, or the Trello application to internally manage your projects. I use it at the agency and it works great.
Whichever way you choose, force yourself to write and follow the different steps of the implementation. The icing on the cake is to establish indicators to evaluate the different stages of the action plan and take corrective actions if necessary. I already left you an article on this issue of indicators:
Tip #2: Focus on customer satisfaction.
So that your clients are eager to continue coming to you again and again, you must be or become the professional of their dreams. Satisfied clients do not change lawyers because they have confidence and that is priceless.
What do your clients expect? Beyond your technical skills, which must be indisputable, professionals want accessible lawyers, good listeners and able to understand their problems.
Within your company, you can earn points if all teams have experience in customer satisfaction. Add to that a dose of innovative solutions, reasonable prices with adapted rate formulas and impactful communication: you will quickly notice that your clients are loyal and motivated to recommend you to their relationships.
Tip #3: Expand your network.
Lawyers have a market network that must be developed. For this, it is necessary to combine real and online actions. Participate in meetings, round tables, fairs, breakfasts and other conferences. Stay focused on topics that interest you and for which you can give a professional response to your relationships. It may be live or not; In fact, you can help others succeed and they will reward you!
Fine-tune your presence on social networks and media , as suits you. Every lawyer should use LinkedIn to stay in touch with colleagues, clients, prescribers and all professional contacts. Remember to invite your new contacts, if possible before your first live meeting. You can extend your connections to personal connections with whom you share about professional matters. Familiarize yourself with good practices on other social networks such as Twitter, Facebook or Instagram and use these tools professionally if you have time or if you have the help of a dedicated team .
Tip #4: Have routines.
Your files are demanding, they have priority because their processing compromises your professional responsibility. As a result, you don’t have time to spend on development. And yet, you know that you have to sow to reap, and that when it comes to new customers, sometimes it takes a long time to gain a new one.
So, are you condemned to playing “the cat that bites its tail”? Not if you agree to establish routines that fit naturally into your workday. These are some examples of what could be implemented to ensure the regular arrival of new cases and new clients.
Daily routine:
Call a client to keep in touch or benefit from an unexpected opportunity.
Monitor your messages and notifications on LinkedIn so you can react to them without excessive delay.
Weekly routine:
Have lunch with a relationship whose needs you don’t know.
Participate in an event outside the walls.
Monthly and quarterly routine:
Write an article for your firm’s website or a column for a professional publication.
Speak at a landmark event about one of your favorite topics.
Tip #5: Invest in your communication.
Professionalizing your communication will allow you to distinguish yourself from other firms that have not adopted the same approach. Whatever budget you dedicate to it, whether internal or external resources, consider that it is an investment that will allow you to achieve your short, medium and long-term objectives.
Investing is trusting. If you don’t invest in your firm, you can’t expect clients to do so. A bad-looking headquarters, an outdated commercial image, a precarious website, not having a website, not having a presence in the media or social networks, can be seen by potential clients as a lack of investment—or trust—and generate an inconvenient noise in their business. buyer brains: if they themselves do not invest in their office, they should not expect me to do so.
Here are ideas for actions you can take to make your communication a tool for your development.
Ask your clients to rate you: carry out a customer satisfaction study to know what would be the appropriate strategies to adopt to develop your service offering
Update your website: Website obsolescence is fast, prepare a budget to stay in the game. Add new service offerings, communicate everything that can be said.
Optimize your website for natural or organic SEO: review it regularly and have it designed to be compatible with Google. Here you have more information in this article I wrote.
Have a true content strategy: choose the topics in which you want to be a reference and be an inexhaustible source for your community.
Do press relations: Public relations is not reserved for the “big guys”, any law firm can contact the profession’s media and interest journalists with relevant information.